International Marketing - Viagress Marketing Strategy Case Study

Worldwide Marketing - Viagress Marketing Strategy - Case Study Example The item is appropriate for Germany the main consideration being age. The choice of propelling this item in Germany additionally was a direct result of these factors.†¢ Excellent Medical Facilities in Germany.†¢ Strict cautiousness over medicinal services system.†¢ 9 immense urban areas to provide food to.The item itself is a solid contender for its prosperity, as it has indicated exceptionally positive outcomes in females, that is out of each 10 ladies 8 have had outrageous delight during intercourse with the utilization of this drug.Promotional StrategyThe significant help would be given through the name Pfizer Pharmaceuticals, as this association encountered a colossal accomplishment with Viagra the medication that helped guys have an upgraded erection. Ads, Billboards, and direct advertising would be utilized as a powerful special procedure.  Explicit substance would be abstained from during promotions and accentuation would be offered on thoughts from females wh o have utilized the medication. While defining the limited time methodology exceptional consideration would be taken about the way of life and standards of the individuals of Germany.Pricing StrategyThe cost of this item is formulated by remembering the creation cost. Different reasons that would impact the cost would be the costs of contenders. As the assembling would not be occurring in Germany henceforth the delivery and transportation expenses would likewise be remembered for the assembling costs.PlacingThe item doesn't have an intended interest group as indicated by financial class. The fundamental objective market is characterized by age factor. As we examined dominant part female populace in Germany is in the middle of 40 †55 and the medication is best for this age bunch thus the item would be set in more noteworthy amount in regions where this age bunch exists in lion's share. This however doesn't confine the putting method since Germany has nine major urban communities and every one of them would be cooked by the interest and target crowd. Channels of Distribution The conveyance would be done through retailers who might gracefully the medication to sedate outlets that is to physicists. From that point it is offered to the clients. The item would be accessible without a doctor’s medicine subsequently Super Stores would likewise have the option to sell the item. This is because of the accomplishment of Viagress both for ladies who experience issues in sexual feelings of excitement and who don't. Methods of Entry This would be not a simple assignment as the item is being propelled just because and as the achievement rate is 8 out of 10 ladies it may be conceivable that the 20% can be the first run through clients, henceforth a sheltered way would be chosen to infiltrate the market. A significant preferred position to Viagress is the gigantic piece of market that is accessible for them to dominate. The association would initially appear and clarify the accomplishment of the medication Viagra for guys and afterward clarify elements of Viagress so as to spread mindfulness among the individuals about what the item does. Synopsis After the fruitful dispatch of Viagra for guys in U.S. Pfizer Pharmaceuticals are truly anticipating their subsequent item to furnish them with a similar sort of progress. There are sure

Shitty First Drafts Essay Example

Crappy First Drafts Paper â€Å"Shitty First Drafts† In the paper â€Å"Shitty First Drafts†, Anne Lamott portrays the way toward composing first drafts. She tends to the numerous means she experiences to think of her last â€Å"polished† works. In the first place, Lamott begins with a concise synopsis of what she has confidence in, she likewise gives a short depiction of her contemplations and individual life. Lamott then delivers to what I accept is her proposal and is at long last prepared to discuss her â€Å"Shitty† first drafts. From the start she composes what she calls a â€Å"child’s draft† which is her initial 5 pages of simply conceptualizing. In this â€Å"child’s draft† of just dreams and some what gibberish, she does this in imagined that nobody is going to see this first draft at any rate so she enables herself to compose whatever rings a bell. Nonetheless, as an essayist she is constantly apprehensive that somebody will take a few to get back some composure of her first draft before she can reconsider it. She gives unmistakable visuals of her procedure, â€Å"It was practically simply composing, simply making my fingers move. What's more, the composing would be horrendous. † After intersection out lines and expressions that she could live without, she would proceed to reworking a subsequent draft. Despite the fact that Lamott’s procedure of composing and reexamining appears to be insane, I unquestionably concur with her and state that composing is a debilitating procedure. She makes reference to considerations of self destruction and frenzy, which is a happenstance since I feel a similar way when composing a paper. We will compose a custom exposition test on Shitty First Drafts explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Shitty First Drafts explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Shitty First Drafts explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer I feel that works in progress are totally essential, reason being, genuine authors consistently have opportunity to get better and development. Along these lines, a first drafts offer journalists the chance to see disregarded missteps and right them before turning in the cleaned last draft. My first drafts will in general be elegantly composed just on the grounds that I am a fussbudget. There is consistently space to develop, that I accept is the exemption for a â€Å"shitty first draft†.

Comparing the ACT and new SAT Which should I choose

Comparing the ACT and new SAT: Which should I choose? We are frequently asked by our students whether they should take the ACT, the SAT, or both. In light of the launch of the revamped SAT this past spring, we offer the following comparison of the two exams, which can help guide students toward the one that is right for them.Testing time overall The required portions of the new SAT constitute a significantly shorter test than the old version—3 hours on the dot versus 3 hours and 45 minutes. For students electing to take the optional SAT writing section, your total testing time will be bumped to 3 hours and 50 minutes, a touch longer than the previous test. The ACT, sans optional writing, remains a 2 hour and 55 minute exam. With writing, it will take you 3 hours and 35 minutes.In short, the tests are now pretty much—give or take a few inconsequential minutes—the same length.Time per question The ACT offers longer sections and shorter time intervals, so speed and time management are important to scoring high. Test-t akers must complete 215 questions or one question every 49 seconds to finish the exam.The new SAT is just 154 questions in length, translating to 1 minute and 10 seconds per question. However, the revamped test’s questions are quite reading-intensive, even on the math section, meaning that the extra time is less a case of charity and more one of necessity.To calculate or not to calculate†¦Both tests require a strong grasp of arithmetic, algebra, and geometry. However, the ACT also includes more advanced math concepts, such as trigonometry, logarithms, and imaginary numbers. If you haven’t aced your advanced math courses in high school, the SAT Math section may present as the more friendly option.On the other side, if your calculation skills are weak, the SAT may present as more of a challenge. While the longer math section (38 questions) allows you to use a calculator, there is a shorter section (20 questions) where no calculator is permitted. It’s importan t to note that the calculation skills required are not particularly advanced. The SAT has shifted its focus toward data analysis skills over pure mathematics.Writing Obviously, the SAT dropping its mandatory writing section is a big change. Both tests are now on equal footing in that regard. The content of each writing test is also quite similar sporting a primary focus on grammatical mastery and writing skills. The SAT asks students to evaluate an already-composed written work for structure, presentation of logical arguments, and usage of evidence. The ACT revised their writing section as well, which now asks students to analyze three perspectives on a given issue (i.e. the value of the Arts in public education).Most schools do not require submission of ACT or SAT writing score. A few selective institutions such as Yale, all schools in the University of California system, Duke, Claremont McKenna, and Emory require the writing section on either test. Submission of a writing score is recommended at quite a few institutions of the highly-selective variety, including Amherst, Colby, and Georgia Tech as well as some moderately selective schools like the University of Delaware, the University of Kentucky, and Simmons College in Boston.Reading/English Remember, the ACT has a reading and English section. The English section focuses more on the mechanics of writing (grammar, syntax, rhetorical devices) and the reading section covers comprehension. Reading comprehension is essential to success on either standardized test. However, the SAT’s questions are more context-dependent and require a more complex problem-solving process than the ACT’s reading questions—hence the additional time allotted per question.The College Board has scaled back the SAT’s heavy dose of highly obscure vocabulary words (consider lighting a candle for words like propinquity, lachrymose, and blowsy), making it more comparable to the ACT reading section. The passages p resented on the SAT derive from sources you might find in an average high school classroom such as historical documents or a fictional piece by Hawthorne. The ACT relies more on contemporary sources and are more like what you would encounter in today’s newspaper.ScienceDon’t let the Science label scare you away. The ACT Science section assesses graph/chart/research study interpretation and reading comprehension, rather than any specific content knowledge of biology, chemistry or physics. That being said, students who like science are usually less distracted by mentions of metamorphic rocks or RNA than science-avoidant students. Again, you don’t need to be a scientific scholar to excel on this test, but it’s worth taking multiple practice tests in order to get accustomed to wading through the jargon so you can focus on what the question is really assessing.More similar than differentMake no mistake, the College Board was clearly reacting to the ACT’ s exploding popularity with their March, 2016 overhaul. The SAT eliminated their penalty for guessing, dropped mandatory writing, and shelved obscure vocab words—all in an effort to be more competitive in the big-money industry of standardized testing.As a result, the differences between the two tests are now more subtle and deciding which one to take involves a modified understanding of each, which hopefully you now possess. If you remain unsure which test is most tailored to your skill-set, we recommend taking a sample ACT and SAT under timed-conditions to see which one plays more to your strengths.

Conjugating Avancer in French

Looking at the French verb  avancer, one can quickly guess that it means to advance. It needs to be conjugated to take on the meanings of advanced or advancing and this is relatively easy. Yet, there is a slight change in the spelling that youll need to know about and this lesson will explain why and how to do it. The Spelling Changes of Avancer  Conjugations Avancer  is a  spelling change verb  and it is conjugated in the same manner as other verbs that end with -cer. This includes words like  annoncer  (to announce) and  agacer  (to annoy). The change in spelling is not significant, though it does serve an important function.   Typically, when we take a verb into, for instance, the  nous  present tense, we would replace -er with -ons. When the letter C appears before an O or an A, it is pronounced with a hard C sound, as in cant. This doesnt work for -cer  verbs because we want a soft C sound, which is why the  cedilla à §Ã‚   is used. While the C sound remains the same in all conjugations of  avancer, the spelling does not. This can catch some French students by surprise, so you need to watch your -cer  endings. How to Conjugate Avancer Now that you know about that little issue, conjugating  avancer  is relatively easy because it is similar to regular -er verb  endings. All you need to do is match the subject pronoun  with the present, future, or past (imperfect)  tense, and youre good to go. As an example, I advance is javance and we will advance is nous avancerons.   Subject Present Future Imperfect j avance avancerai avanais tu avances avanceras avanais il avance avancera avanait nous avanons avancerons avancions vous avancez avancerez avanciez ils avancent avanceront avanaient Avancers Present Participle The  present participle  of avancer  is avanà §ant. Again, notice how the cedilla is placed before the -ant  ending to ensure the soft C pronunciation. The Passà © Composà © of  Avancer To form a common past tense of  avancer  known as  passà © composà ©, we need a couple of elements. First, you must conjugate  avoir, the  auxiliary verb  associated with  avancer. Then, you will add the  past participle  of avancà ©. As an example, I advanced is  jai avancà © and we advanced is nous avons avancà ©. Notice how the  ai  and  avons  are conjugates of  avoir, though the past participle remains the same with either (and all) subjects. More Conjugations for  Avancer In the beginning of your French studies, concentrate on the present, future, and past tenses of  avancer. As you begin to read and speak more fluently, youll likely come across and use these other conjugations. The subjunctive and conditional are relatively common and each implies a certain amount of ambiguity to the action of the verb. In contrast, the passà © simple and imperfect subjunctive are found primarily in formal writing and are, therefore, rather rare. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j avance avancerais avanai avanasse tu avances avancerais avanas avanasses il avance avancerait avana avant nous avancions avancerions avanmes avanassions vous avanciez avanceriez avantes avanassiez ils avancent avanceraient avancrent avanassent There is one last simple conjugation that you should know about. This is the imperative verb form and its used in short and often direct commands and requests. When using it, there is no need to include the subject pronoun. Simplify tu avance to avance and you have the correct imperative. Imperative (tu) avance (nous) avanons (vous) avancez

Essay on Sexuality in To His Coy Mistress and The Flea

Be sure to begin each paper with a title. Lets talk about sex; in todays culture one cannot get through the day without viewing billboards, commercials, advertisements, movies, and talk shows which in one way or another are related to sex or the art of seduction. It is believed by many that the current generation is undoubtedly the most sexually explicit generation by far. However, it is not that the current generation is the more occupied with sex than past generations, but, that this generation lacks the finesse that was an essential component in the art of seduction for generations past. Furthermore, seduction has been the game most played throughout the centuries, as males endeavor to convince or entice the fairer sex to†¦show more content†¦He also states the unpleasant fact that, otherwise, will be enjoying her virginity instead of him. He does this to suggest that if she continues to waste time, she will die a virgin: Then worms shall try that long preservd virginity. (Lines 27-28) Donne, on the other hand, revolves his argument around the existence of a metaphorical flea. In this poem, it is the speakers claim that the flea represents his union with the maiden in matrimony, since the flea has taken blood from them both: It suckd me first and now sucks thee/. and in this flea our two bloods mingled be. (Lines 3-4) Furthermore, the speaker tries to convince the maiden that since their bloods have already mingled intercourse with him wouldnt be a sin and no honor would be lost if she yields to him: Though knowst that this cannot be said a sin nor shame nor loss of maidenhood (Lines 5-6). Though the basis for the poems might be similar, the mode of seduction used by each speaker is quite different. The speaker in To His Coy Mistress seems to rapidly alter his technique from stanza to stanza. In the beginning, the speaker is sweet and comes off as a gentleman by exaggerating how many ages he would spend on a single part of her anatomy. A hundred years should go to praise thine eyes... Two hundred to adore each breast (Lines 14-15). The speaker then makes a radical change in mode byShow MoreRelatedThe s Coy Mistress By Andrew Marvell And The Flea1919 Words   |  8 Pagesthroughout â€Å"To His Coy Mistress† by Andrew Marvell and â€Å"The Flea† by John Donne functions as a way to present, confirm and refute the traditional stereotypical view of carpe diem love poetry. The speakers within both poems aim to â€Å"seize the day† by wooing and taking advantage of women and their virginity and sexuality. They not only want to take advantage of the time they have but also make sure they do not regret not doing anything in the future. In specific, â€Å"To Hi s Coy Mistress† presents the viewRead MoreThe Carpe Diem Poetry By Andrew Marvell Essay1773 Words   |  8 Pagesand how imperative it was to make good use of opportunities. In fact, a number of poets used the style in creating the various themes such as death, life, time and sexuality. More importantly, some of the poems even adopted the sexual innuendos as a way of looking at the sexuality indirectly. For instance, the poem â€Å"To His Coy Mistress† by Andrew Marvell reveals multiple themes that insist that people should use their time effectively. More specifically, it illustrates mortality and how death is inevitable

Transformational Leadership Analysis

Question: Describe about the transformational leadership. Answer: Transformational leadership skills The leadership skills are very much essential for performing at optimum level. An efficient leader should display transformational leadership to perform his day to day job duties (Schoemaker, Krupp Howland, 2013). The style of leadership where the leader works with his subordinates in order to identify the required change in the organization and the creation of a vision is known as transformational leadership (Schoemaker, Krupp Howland, 2013). I can think of many instances when I have assumed the role of a leader. The transformational leader should have a clear understanding of his individual job role and the job role of his team (Dvir et al., 2015). The leader should possess a compelling vision for the future. The leader always strives to seek new opportunities for the organization (Schoemaker, Krupp Howland, 2013). The leader should provide inspiration to his team members. The leader should provide a good role model, foster collaboration, encourage employees and develop a team spirit (Schoemaker, Krupp Howland, 2013). I possess high degree of each of these leadership traits. The transformational leaders should think of existing problems in innovative manner. They should pay attention to others needs (Dvir et al., 2015). The leader should respect the feelings of his team members. He or she should encourage the positive performers and should provide special recognition to the good work of his team members (Dvir et al., 2015). There is a need of true interaction with the team members and appreciate them whenever they perform good work. I possess all these skills and try to implement them in the workplace. I have demonstrated all the traits of a transformational leadership. The transformational leaders need to have long vision, foster the achievement of goals, provide expectations of high performance provide individual support and should provide intellectual stimulation. References Dvir, T., Eden, D., Avolio, B. J., Shamir, B. (2015). The impact of Transformational Leadership. Schoemaker, P. J., Krupp, S., Howland, S. (2013). Strategic leadership: The essential skills.Harvard business review,91(1), 131-134.

The Hospitality and Tourism Market in Victoria State Australia

Introduction The tourism and hospitality is one of the fastest growing industries in Australia. The industry takes a larger portion of the economy and plays a vital role in the Australian economy. The tourism industry not only operates nationally but also fully participates in the global market economy. The industry is currently recording massive improvements especially due to the recovery in the world economy from the disastrous economic meltdown that was previously.Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More The Victoria tourism and hospitality industry stands out to be the second largest in the whole of Australia with flourishing businesses ranging from restaurants, cafes, hotel services, bars, pubs, clubs as well as well furnished apartments. The industry is famous for its high quality and customer friendly facilities that p rovide customers with the desired comfort (Kayler, 1995, p. 178). Factors influencing the growth of the industry The global economic recovery has led to the tremendous growth of the tourism and hospitality industry in Victoria. Victoria is also renowned for its quality restaurants and hospitality facilities that highly attract more tourists and visitors. In addition to this, the industry incorporates a number of organizations and institutions that provide important information to their potential visitors and thereby making known worldwide the quality services provided in Victoria. Such organizations include the Baking Industry Association of Victoria and Artisan Bakers Association among others (Bergin and Jago 1999, p. 342). Also the foreign investment regulations within the state are moderate and highly promote investment from the foreigners and therefore this has attracted many investments from both the foreign and local investors. In addition to the above factors, tourism in Vict oria has also been influenced primarily the reduction in the oil prices, which led to the subsequent reduction in airline surcharges and therefore leading to decrease in the airfares charges, especially regarding longer routes. This as a result has led to the increase in the number of tourists visiting the state. Generally, Australia has improved its aviation facilities in the recent past, especially routes linking to the international countries like the United States and the United Kingdom. The increased capacity has translated into more visitors and tourists visiting the country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis of the Victoria state As outlined before, the tourism and hospitality industry in Victoria is the second largest in Australia and the most famous because of the quality services offered by their ultra-modern facilities. The industry has a workforce of more than 115000 workers who accounts for a good percentage of 4.4% of the total labor force within Victoria State. In Victoria State, hospitality and tourism incorporates a number of businesses whose services are tailored toward meeting the consumer’s ever increasing demands (Bergin and Jago 1999, p. 342). They include accommodation facilities, restaurants, cafà ©, bars and pubs, catering services, facilities for hosting meetings and events both for business purposes, managing, and coordinating tour operations, providing relevant information to tourists, conducting tour guiding, managing holiday parks, conducting and organizing cultural tourism, casinos, and caravan park operations. The state of Victoria is within the southern region of Australia that is widely known both locally and internationally as a key tourism destination. Therefore, the strategic location of the state is an added advantage to them (Kayler, 1995, p. 178). The state has the aging population as their w orking population and due to inadequate skilled personnel within the young population, it means that most of the old staff is retained and this might lead to inefficiency and low output. There is need for skilled and experienced personnel within the young population to replace the old aging population Target market The target market for all the products and services mentioned above is mainly from both the international and the local tourists. For instance, a fall in the growth of tourism will translate into a reduction in the growth of the hospitality industry. This is due to the fact tourists, both local and international, play a major role in the utilization and consumption of the products and services offered in the hospitality industry. Therefore, the hospitality industry is highly dependent on tourism. On the other hand, tourism also relies on the hospitality industry to some degree. For instance, high quality and attractive services offered in the hospitality industry can be u sed as an attraction to tourists who will visit these facilities in order to enjoy the wonderful services offered by them (Bergin and Jago 1999, p. 342).Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More Victoria State covers only three percent of the Australia’s landmass and has a population of approximately 5.13 million people. In addition, almost half of the entire population is below 35 years and therefore forming a good market for the tourism and hospitality industry. The presence of a young population is a good sign that the industry shall continue flourishing due to the available of the domestic market. Victoria also receives a larger number of international tourists who account for 25% of the all tourists visiting Australia. For instance, the state received 1.5 million tourists last year. Therefore, apart from the domes tic tourists from within Australia, Victoria also receives a relatively large number of tourists. Most of their international tourists come from North America, the United Kingdom, China, Japan, Singapore, and New Zealand. Pricing strategies Victoria has gone a step farther by embracing the online booking provisions in their tourism industry. The proposed system that is already in use is a national booking platform for both the international and the local tourists. The system is known as the Tourism Exchange Australia (TXA) that contains a large database of all the products and services provided by the Australian tourism and hospitality industry. All the businesses listed by the Australian Tourism and Data Warehouse (ATDW) will have their products and services accessible online and booking made possible because the data warehouse contains all the vital information including the prices for the services and products. All the locally developed booking systems are also linked to this exc hange system that enables online selling of the services and products and therefore increasing the sales for the industry. The system also supports online establishment of agreements between the tourism industry and the prospective buyer and therefore making it more effective. Operators of the respective businesses can access the database and update their prices for the various services and products (Kayler, 1995, p. 178). Promotional practices Domestically, the government and other institutions related to the industry have come up with strategies that are aimed at publicizing the industry to the Australian population. Some of the ways embraced by the state to advertise its tourism industry include play Melbourne campaign that advertises Melbourne as a city with hidden treasures. This has been achieved through a number of ways including using local media and press and media. This is extended to the online websites and is meant to encourage local tourists from all over Australia to d are visit Melbourne and discover the treasures that lies within the city.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is part of the larger Victoria jigsaw campaign meant to promote Victoria’s tourism and hospitality industry locally, within the Australian population and also reach to the international community. Also there are committees put in place to facilitate and coordinate regional campaigns. The publicity campaigns are aimed at branding all the cities and towns within Victoria as unique places worth visiting (Stabb, 1999, p. 123). On the international scale, various campaigns and strategies have been formulated to see to it that the State’s tourism and hospitality industry is well known to the international community. There is an international marketing division, Tourism Victoria, which works closely with the other stakeholders within the industry in marketing Victoria to the international countries. The division formulates winning strategies to market the industry in international countries. It has offices in other countries that fall within their target markets. This is to help in easier coordination of advertising activities in those countries and keep in touch with the potential customers (Kayler, 1995, p. 178). Tourism Victoria works handy with Tourism Australia, Australian Airlines, major industry stakeholders in liaison with the Victorian tourism industry in a bid to sell the industry to the prospective tourists and visitors. The international marketing strategies are carried out in two ways including the trade and consumer strategies. Both strategies are meant to assisting in attaining an increase in familiarity by the potential consumers on the tourism and hospitality facilities within Victoria. They are also targeted at branding Victoria as the leading tourist destination as far arts and cultures, events, recreation, catering, and wine services are concerned (Rose, 1991, p. 412). In consumer marketing, Tourism Victoria has a stronger influence on all activities conducted by Tourism Australia in the foreign markets. In some instances, the d ivision runs autonomous brand campaigns to advertise Victoria to the international community. There is a website tailored to provide relevant information to those aspiring to visit Victoria as well as advertising it as the main destination point for all tourism activities. There are both written content and video on the website to provide the required information. The information available is in different languages so as to reach as many people as possible. In trade marketing, Tourism Victoria works in partnership with Australian based inbound tour operators by organizing and coordinating workshops and trainings to familiarize them with available tourism opportunities within Victoria. The division also organizes trade fairs and exhibitions to their prospective consumers both nationally and internationally. Tourism Australia also in partnership with local and international airlines carries out cooperative promotions for publicizing Victoria’s tourism potential to the internati onal countries. This is done with most of the airlines and distribution networks and therefore widening their market by creating awareness among the potential consumers globally (Kotler, Bowen and Makens 2010, p. 441). An official website managed by the state provides a variety of information to the potential visitors concerning the tourism facilities in Victoria State. There is a provision on the same website under tourism for the local tour operators and stakeholders in the hospitality industry to showcase their businesses on the website and display the range of products and services they offer. This form of online marketing is meant to cover as many businesses as possible and advertise them to the both local and international communities. Conclusion and recommendations From the information in the sections above, it is true that the tourism industry in Victoria has well established framework to support their activities at the same time ensure sustainability in the industry. The st ate has played a significant role in ensuring that Victoria continues not to be only Australia’s tourism destination point but also the world’s most attractive tourist site. However, there are still shortcomings that need to be correction to ensure long term improvement and growth in the sector (Kayler, 1995, p. 178). Even though the industry seems to be on an upward trend, more is required for the industry to start operating at its optimum and therefore maximize on the available opportunities in the industry. Both the government and the various stakeholders in the industry have a role to play in ensuring success of the industry. Therefore, the following are some of the recommendations that need consideration in order o reap maximally from the tourism and hospitality industry and make Victoria a tourism haven in the whole of Australia and the world at large. The accreditation system put in place to certify operators in the industry needs improvement. The current system of accreditation has not had any impact on the service delivery to the final consumers. Some of the operators, even after receiving accreditation, are still rendering poor services to their customers. A good number of businesses have untrained personnel who do not meet the requirements for the industry. Therefore, the government should consider such factors as employee skills and knowledge as well as availability of quality facilities before accrediting the operators. Also continued vetting should be thorough to ensure that accredited operators maintain the required standards of service provision to their customers (Bergin and Jago 1999, p. 342). The government in partnership with the respective shareholders should build a competitive digital capability that will ensure Victoria competes favorably with the other international competitors. This can be achieved by incorporating more competent personnel in managing online marketing and coming up with ways of expanding the service so a s to cover the entire global market. The government should encourage investment into the tourism industry by offering more incentives and subsidies that will attract both the local and foreign investors into the industry. This will facilitate the expansion of the industry and therefore fasten its growth. The government can also partner with the other stakeholders in developing the infrastructure, especially the transport and communication network within the state so as to open Victoria to the rest of the world. The various tourism sites should have a good transport system (Bergin and Jago 1999, p. 342). The government should encourage domestic tourism and give more attention to the training of personnel to work in the industry. Regular workshops and trainings help sharpen the skills of those working in the industry and inform them of the current trends and emerging issues in the global market. The state should work handy with the other states to eliminate cut-throat competition, esp ecially on the international market. It will also give them a common bargaining front and therefore lead to reduction in trade barriers imposed on them by the international countries (Baum and Hagen 1999, p. 299). Reference List Baum, T. and Hagen, L., 1999. Responses to Seasonality: the Experiences of Peripheral Destinations. International Journal of Tourism Research, 1(5), pp. 299-312. Bergin, S. and Jago, L.J., 1999. Accreditation of Adventure Tour Operators: The Consumer Perspective 1999 CAUTHE National Research Conference. Adelaide Bureau of Tourism Research. Kayler, T.W., 1995. Tourism Accreditation and Quality Assurance: Strategic Directions for Victoria. Tourism Victoria. Kotler, P., Bowen, T.J. and Makens, C.J., 2010. Marketing for hospitality and tourism. 5th ed. Sydney: culinary and hospitality industry publication services. Rose, R., 1991. What is Lesson-drawing? Glasgow: Centre for the Study of Public Policy. Stabb, C., 1999. Review of Membership for Involvement in Coop erative Promotions Funded by Tourism Victoria. Tourism Victoria. This report on The Hospitality and Tourism Market in Victoria State Australia was written and submitted by user Ella Salinas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.