Marketing Challenges Faced by Gillette Essay Example | Topics and Well Written Essays - 1250 words

Marketing Challenges Faced by Gillette - Essay Example As the discussion outlines the engineers in the company went on incorporating further elements of innovation to the Mach3 razor through enhancing the quality dimension of the blades used. It is found that the innovation team at Gillette enhanced the quality of the blades in making them stronger by around three times in regards to stainless steel. Again the alignment of the three blades in the Mach3 razor was done in a fashion as to help the consumers in suffering less of irritation. These quality factors incorporated in the Mach3 razors helped Gillette in gaining enhanced penetration in the new generation male consumer sphere. Amount of irritability in regards to the use of razors was considerably reduced through the incorporation of a separate coating known as ‘Diamond-like Carbon’ coat. This type of coating helped in enhancing the innovative nature of producing blades that would be thinner in nature and yet too stronger. Moreover the key element of innovation studied i n regards to Mach3 razors also reflects testifying the product in regards to a target market based on consumers pertaining to different social and national backgrounds. These people were asked to use both Mach3 and SensorExcel and thereby rate the two types based on certain parameters. Mach3 owing to its innovative capability ranked more to its predecessor SensorExcel thereby reflecting a truly different replacement. Gillette is found to counter a number of marketing challenges both in regards to its advertising and promotional campaign and also in regards to its pricing efforts in relation to the launching of Mach3 in the international market. The advertising campaign taken by the company to launch Mach3 in the international market had to work on a global tone where potential investment of around $200 million was rendered.  

Ramses :: Ancient Egypt Egyptian History

Ramses Ramses the Great ruled as the greatest pharaoh of all times. Also known as Ramses II, he was born in 1304 B.C., and was given the name the Justice of Ray is Powerful. He had the knowledge of the kingdom, and became the focus of the court at an early age. Ramses and his father spent most of their time together. As a young crown prince, Ramses II was appointed a co-ruler by his aging father, Seti I, and fully inherited the throne at age 24 when his father died. Even before he became Pharaoh, the young prince was known as a courageous warrior. At 22, he was sent to quell a minor revolt in Nubia. He brought along two little sons, and they took part in a chariot charge, according to a scene depicted in a carved relief on the walls of the Beit El-Wali Temple south of Aswan. After his ascent to the throne, the kingdom prospered and the young Pharaoh poured his energies and national treasures into building temples and monuments honoring his father, Egypt's gods and himself. In Nubia he constructed six temples, two of which were carved out of a Cliffside at Abu Simbel, with their four colossal statues of the king, are the most magnificent and the best known. Engineers designed the temple so every year on February 22 and October 22 the earliest sunrays shine on the back wall of the innermost chamber and lights up the pharaoh's statue, and fitting, he sits with the three gods of the sun. In all of his monuments he had his name cartouche and texts engraved so deep that no successor would be able to remove it. When Ramses became pharaoh, he had as many women as his heart desired and they were his greatest supporters. Ramses II built a king-size family with a 'considerable harem of wives and concubines'. He had 5 or 6 main wives and is known to have had more than 100 children with all of his wives. His favorite wife was the beautiful Nefertari, his chief queen and mother of his first-born son and other children. Ancient statues and inscriptions suggest she often appeared at her husband's side on state occasions and during religious ceremonies early in his reign. Ramses spent most of his 67-year reign reviving the empire and fighting the Hittites of Asia Minor. Ramses the Great, known for his fighting, went into battle with about 2,000 men in 1275 B.

Look Not Only at The Now Essay

Shinichi Hoshi tells a great tale of irony and human stubbornness in the short story, â€Å"He-y, Come on Ou-t†. A great storm that hits a small town and destroys their shrine which leaves a gaping hole where it once stood; the villagers quickly figure out that the bottom of the hole cannot be found. A concessionaire buys the hole and people pay to dump very terrible things into it such as nuclear waste and incriminating evidence, but in the end it all ends up getting dumped on the village from the sky. Humans like to and tend to throw away future worries and enjoy the immediate benefits of a situation regardless of how dire the future situation may be, Hoshi expresses this by using symbolism and irony in his short story â€Å"He-y, Come on Ou-t†. Humans have caused and will cause dire circumstances for themselves by overlooking potential future threats in any given situation; this is conveyed in the short story through symbolism. When the hole is first found a young man says, â€Å"‘I wonder if it’s a fox’s hole’† (Hoshi 1). The fox symbolizes the villagers because foxes are seen as sly and the villagers think they are sly when they make a scheme to dump everything in the hole and profit from it without consequence, there is further symbolism when it is technically the village at the bottom of the hole. Soon after the people, â€Å"cut down some trees, [tie] them with rope and [make] a fence which they put around the hole† (2). Sbrocchi 2 This symbolizes that the villagers already know the hole is a bad thing and they need to protect people from it by building a fence around it, much like a pit bull or Rottweiler; also this is foreshadowing because the hole ends up being a dangerous th ing. Perhaps greatest moment of symbolism in the story comes at the last line, when it is revealed to the reader that all that is dumped in the hole is going to rain down on the city, because a builder is taking his break when, â€Å"a small pebble skimmed by him and fell on  past. The man however, was gazing in idle reverie at the city’s skyline growing evermore beautiful, and he failed to notice (4). The theme of the whole story is explained in the builder’s actions, the builder symbolizes humans as a whole, they ignore the future threat that the pebble symbolizes and look out at the â€Å"success† that they have created. Irony is a powerful tool in literature that is used to get a message through to the reader. In this story it is used in many ways to show the stubbornness of mankind to only focus on the today not the tomorrow. Near the beginning of the story before the young man is about to throw a pebble in the hole an old man warns him by saying â€Å"‘you might bring down a curse on us. Lay off,’ [†¦] but the younger one energetically [throws] the pebble in.†(2). This is so ironic because in the end the older man was right, it did bring down a curse on them, all that garbage came right back down on them. This is so important because it is exactly the theme of the story, the young man failed to recognize the threat in front of him, he set it aside so he could have his fun right now regardless of what the future may bring and the future brought evil, which was self-inflicted. The panicle of irony in the story that really throws the theme at the reader is when the narrator says â€Å"Everyone disliked thinking about the eventual consequences† That is Sbrocchi 3 literally the theme of the story, it is ironic because the eventual consequences that everyone thought would come many years later ended up right at the doorstep of the village in not long at all, and these consequences came in a form much worse than what anyone could have ever expected. There is a lesson to be learned from this story and it is that if a situation arises for something good to come in the now, in the today, but it raises problems for the tomorrow, those problems must be dealt with in the today and not pushed aside because they are unpleasant to think about. No matter how great a success something may bring it could all be in vein if the same thing will also bring pain and suffering in the future; it will not be a success at all, it will be a giant failure. In the story, something fictional happens to the villagers, but things just as bad or worse will come from actions in real life, they just may not be as obvious or come as  fast. Humans like to focus on the good in situations not in the possible bad, this has to change.

The New Kid - 758 Words

Picture this: You are in a new school, and there are more than 1,200 people you don’t know. You’re scared; you have never met one single person in this building before. You don’t know if anyone is going to accept you. You feel as if every one of them is sizing you up and judging you. This was the case for me when I moved in the middle of 6th grade. I moved from a small town. The middle school I was going to attend was more than four times the size of the school I had previously been attending. I was scared, and I didn’t know what to think. I knew the new school was going to be completely different than my old one. The whole day was going completely down hill until one little thing changed everything. You only really know what it’s†¦show more content†¦I couldn’t have done it alone, and I am so grateful for that one small gesture that turned a horrible day into a goodShow MoreRelatedThe New Kid Analysis1457 Words   |  6 Pagesact ivity? 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